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一、简答题（共 60 分）
1. 如何理解新闻价值是在整个新闻传播的过程中实现的 ?(15 分 )
2. 谈谈你对新闻传播中运用算法推荐的看法。(15 分 )
3. 新闻与舆论的关系是怎样的 ? 请结合舆情反转现象加以阐述。(30 分 )
二、英文材料题 ( 共 30 分 )
阅读下列材料，回答后面的问题。
The Cultivation Theory has been developed by professor George Gerbner from
Annenberg School of Communications of Philadelphia, us, in 1967-1974. He was
conducting research called "Cultural Indicators Program" about the impact of violence
broadcasted in TV programs on individuals. His early hypothesis aimed to demonstrate
that a massive use of media leads to an increase in acceptance of violence and in the
engagement of cruel behaviors. Gerbner started considering TV as a new social agent
competing with raditinal ones such as family. school, church and peer groups. Analyzing
TV programs. Especially fictions, he divided audiences in 3 groups:
1. Low Users, those who watch TV less than 2 hours a day.
2. Normal Users, those who watch TV from 2 to 6 hours a day.
3. Heavy Users, those who watch TV for more than 6 hours a day.
Through an accurate analysis of the three groups, Gerbner formulated his Cultivation
Theory. The theory holds that even. massive use of the medium television has no
immediate effects on individuals' mindset but in the long run a cultivation effect is able to
alter the perception of reality and drive individuals to live in a skewed model, derived from
what is broadcasted on TV. Gerbner argues that media effects are visible only in the long
run and are also unintentional. A peculiarity of his theory was the focus on media effects
on people 试读已结束，请付费阅读全文。 10考研币 付费阅读 本文只能试读32%,付费后可阅读全文。 |
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